![]() ![]() The partnership between both parties also sees Pop Warner launch a video contest for Pop Warner football teams. We hope that the Rookie Rush – Pop Warner Video Contest will inspire camaraderie amongst Pop Warner teams and facilitate engagement in both the sport and the video game.” Mary FitzGerald, chief operating officer of Pop Warner Little Scholars, said of the deal: “In anticipation of the 2010 Pop Warner Super Bowl, we are excited to work with Atari to further increase engagement in youth football across the nation. Under terms of the deal, Atari will annually donate US$2,000 to the Pop Warner scholarship fund. In addition Pop Warner will include Atari in sampling, public service announcements and signage at all Pop Warner events such as the Pop Warner Super Bowl. Atari will also become an event sponsor of the 20 Pop Warner Super Bowls. Atari will incorporate the Pop Warner logo on the game manual, packaging inserts for the 2010 season and in the game, on packaging and in the manual for the 2011 Product. America’s oldest youth football, cheer and dance organisation, Pop Warner, have announced a sponsorship deal with electronics and video game brand Atari.Īs part of the deal, Atari’s Backyard Sports Rookie Rush football game, which launched on 26th October, will become the exclusive and official football video game of Pop Warner Football. ![]()
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